How i get my Ski fix

media meditation 3
www.newschoolers.com is what freestyle skiers rely on. Newschoolers has everything skiing from articles, photos, videos, blogs, forums, and even product reviews. All skiers check newschoolers at least once a day, and everyone has a username and profile. This winter since I broke my leg newschoolers was how I kept myself in the loop on everything skiing.
The website has to do with the epistemological shift in our 21st century media culture. I would say that newschoolers has progressed the sport of freestyle skiing greatly because of its ability to use images. Ten years ago if you wanted to see freestyle skiing you would have to either purchase a movie or go to a mountain and watch it happen in person. Now we have newschoolers. The website gives anybody the ability to post a video, whether its a kid or a pro filmer, it doesn't matter. Then you can rate videos and the best videos from everyday are shown on the home page. Also they have the same thing for photos and even have photo themed contest every once and a while. This has helped our sport progress because I can now watch a whole different variety of edits and never run out of videos to watch. This has progressed the sport because it gives everyone the opportunity to see whats going on in the world of freestyle skiing and keeps updated with everything going on in the ski community.
I would call newschoolers the facebook of freestyle skiing. On page 53 in our book it talks about social networking. Social networking sites allow people to have profiles and stay in contact with their friends. Newschoolers does the same thing. You can have a profile and have friends. Also you can message people and upload pictures and videos for others to see. Facebook keeps me in touch with all of my friends and what they are doing with their lives. Newschoolers keeps me updated on everything in the skiing world, including what ski related things my friends are doing. If I would want to see some of Joey Szela's Juice video, I could go to his newschoolers page and watch all of them. Newschoolers is my favorite social networking website.
Newschoolers is my favorite form of media. It helped me all this winter not be bummed out about how i couldn't ski. I watched so many edits everyday the first couple weeks into my injury. Newschoolers is how everyone in the ski community stays in touch and connected with everything goign on in the world of freestyle skiing.

SKI FEVER

media meditation 2
Since i have last blogged I have ran into a number of new media experiences. I helped my friend edit a snowboard video and learned a lot about video editing and how to use final cut. I also started using Rockmelt, when t first came out i didn't like it because I actually thought the Facebook chat feature was annoying. Then i realized i could turn that off, and now its my default browser.

My most interesting media experience was a new video game i bought. Over the winter I broke my shin skiing, and recently had to go home for spring break. Having a broken leg and no car to drive, I had to get something to entertain me over the week. So I was going to buy Skate 3, a skateboarding video that i like playing with my friends at school. Then i saw a commercial for a video game that my friend told me about. Its called Bullet Storm. I was told that the idea of the game was to make an extremely violent first person shooter, that would mock

new age war and shooter games. Then they started designing it and realized that the game was actually awesome. The creators realized that people love over the top gory and violent games, so there was a profitable market for it. After seeing the commercial i had to get it.

The game has to do with the epistemological shift of the 21st century. We have been slowing moving from a shift from word to image in how people entertain themselves since the 20t century. People used to read books, even watching TV is in the past. Now you can have an avatar on a screen and control him or her with a controller. In this game you are a space mercenary in the distant future, and you have crashed on a alien planet where all hell has broken loose. It gives the gamer the opportunity to kill enemies in entertainingly violent ways. You have to play the game to fully understand.

The game also has to do with the principle of "reality" construction. The game builds a reality for the player. You get in this mind set while playing that you are on this planet killing, defending your self from aliens. A bad trade off of this is how people get sucked into these realities that game create. People can get so caught up in video games these days, that they cant distinguish it from reality.

Repetition is something the trailer for the game uses. As you see in the video below the marketing scheme behind this video is to repeat images of constant killing in ridiculous ways. You see people getting shot and exploding, people being kick and then shot. this is what captured my attention, all the different ways to kill someone instead of just shooting them.

This game was a great choice. I recently also got into playing online and it is awesome. Same as the game, killing that is fun and entertaining.

Ski magazine's Buyers Guide

For my magazine presentation I decided to chose Ski magazines 2011 buyers guide. I was given this magazine while I was in the hospital after my surgery. I always love reading buyers guides because you learn about all of the new technology that is evolving in the production of skis.

The magazine is owned by Bonnier, and is in the sub division of Bonnier Mountain group. They own such companies as skiing magazine, snow magazine, Warren Miller productions, and the Nastar race organization. They have a website for all of these companies and even a website for the Bonnier Mountain group (http://www.skinet.com/)

Ski magazines website is skinet.com/ski/. They have many different links on their website all dedicated to helping skiers. Like on the home page there is a section dedicated to the "hottest" ski topics and list sub-categories of topics you may be interested in, like family, ski resorts, fitness, where to ski, and lodging and dining. The website is centered around pleasing the avid skier. You can learn about travel destinations and even about new gear.

The magazine itself is the most useful issue the company puts out. It gives buyers a professional insight into what they should be buying for the next season. The thing that I think is most interesting about a buyers guide is how it promotes advertising. When the magazine recognizes a product as being something "you need" for the next season, that adds on to the advertising campaign of that product.

The magazine uses two persuasive techniques testimonial and beautiful people. The company actually test the products they are reviewing. They have experts go out and ride the products so that they can write about which new products are the best for 2011. This is a testimonial persuasion because people will believe the product is good if they here that the "experts" love it. Also the company uses beautiful people. But not in the sense of models selling beer. It's more just extremely happy people and families skiing on a sunny day. Most of the advertisements in the magazine always had someone skiing with a huge smile on their face.

Hi my name is Jack Turgeon and I am from a town just south of Boston named Scituate. Over my christmas break my fun media expereince was using a 2-bar advertisemnt that Swiffer was running in People magazine. I took a picture of it on my Blackberry Curve, then it brought me to Youtube, and played a video advertisemnt. I thought this idea was very innovative, i didn't need to buy the product, but i still appreciate the companies efforts. This picture to the right is what the bar code looks like. It was pretty small in the right hand corner of the magazine page, but they didn't really explain what it was. I only knew about from taking marketing 110. I think that this method is the future of advertising.
One thing I appreciate about social media is how well i can keep in touch with people. Facebook is my favorite form of social media because it gives me the chance to live and go to School in Burlington, but I can always know what my friends from High School are doing through photos, videos, and post. I can also have an instant message conversation with them when they are on the website. Here is my facebook page http://www.facebook.com/profile.php?id=1306350087, i am constantly on it and would consider my self addicted. Now the one thing that i dont like about media and the internet is the world it opens for people and the way that people get caught in that world. i think many kids now a days get lost in online video games or in video chats with people they don't know. This gives people the chance to take themselves out of the real world and make their own. I just don't think it is healthy for a person to be that anti-social. In my future i see myslef doing advertsing or marketing for a company that I care about the product. Like skiing for example. I would love to do marketing or advertising for companies like Armada, North Face, Rossignol, Oakley, or Full Tilt. I think that I would do the best with marketing these products because they are the things that I buy, and i know what the consumer is looking for. Either way no matter what I end up doing i want to love it and be happy. Here is a video advertisment by Nike 6.0 that would be along the line of what i would want to do.