For my magazine presentation I decided to chose Ski magazines 2011 buyers guide. I was given this magazine while I was in the hospital after my surgery. I always love reading buyers guides because you learn about all of the new technology that is evolving in the production of skis.
The magazine is owned by Bonnier, and is in the sub division of Bonnier Mountain group. They own such companies as skiing magazine, snow magazine, Warren Miller productions, and the Nastar race organization. They have a website for all of these companies and even a website for the Bonnier Mountain group (http://www.skinet.com/)
Ski magazines website is skinet.com/ski/. They have many different links on their website all dedicated to helping skiers. Like on the home page there is a section dedicated to the "hottest" ski topics and list sub-categories of topics you may be interested in, like family, ski resorts, fitness, where to ski, and lodging and dining. The website is centered around pleasing the avid skier. You can learn about travel destinations and even about new gear.
The magazine itself is the most useful issue the company puts out. It gives buyers a professional insight into what they should be buying for the next season. The thing that I think is most interesting about a buyers guide is how it promotes advertising. When the magazine recognizes a product as being something "you need" for the next season, that adds on to the advertising campaign of that product.
The magazine uses two persuasive techniques testimonial and beautiful people. The company actually test the products they are reviewing. They have experts go out and ride the products so that they can write about which new products are the best for 2011. This is a testimonial persuasion because people will believe the product is good if they here that the "experts" love it. Also the company uses beautiful people. But not in the sense of models selling beer. It's more just extremely happy people and families skiing on a sunny day. Most of the advertisements in the magazine always had someone skiing with a huge smile on their face.
Good blogging work on SKI magazine, Jack.
ReplyDeleteI like your point about there being "too much information" on their web site.
Interesting point - clutter is most unhelpful. :)
Do a bit more with our power tools - dive more deeply with your analysis, if you can, for next time.
And remember to leverage Web 2.0 tools to your advantage. More hyperlinks and photos would be good.
Go for it!
Dr. W